Understanding your customers with delegate and conference registrations

Most of us have attended trade shows or conferences, they’re a great way to keep up to date on latest news, trends, and suppliers both new and existing in the market.

They’re a lot of work for those who organise and a lot of effort for the traders/stand holders who book to attend.  How do you get the most out of your conference, trade show or convention?

Exhibitor and trader registrations

Exhibitors are what makes any trade show tick, they’re the lifeblood of the event.  For you, as the event organiser, you need to give them the chance to book at their convenience and as easily as possible.  That means allowing them to book and pay online 24/7 whilst still maintaining control (if you need it) to allocate stands if not allowing the user to book their chosen stand, all helping to save time and maximising sales.  We do everything else online so why not booking a stand? 

Creating opportunities to upsell is the same with exhibitors as it is for customers.  Giving the exhibitors the chance to add in the extras they want (scanners for the delegate badges, power, advertising, seats or whatever you offer), registering their staff and uploading logos, whatever you require, you can empower them and reduce your workload.

From your perspective as a conference organiser, giving the exhibitors that chance to book, make a full or part payment online is a great way to help reduce your workload and improve your cash flow, especially when trade bookings can come months ahead of the event. 

Getting this information too can help with generating sponsorship and advertising helping to build up your event in the most efficient way.

Delegate registrations

Whether paid for or free to attend, the option to register or book into seminars can also help save you time and encourage more advance registrations.  Print-at-home badges or scanned and delivered on arrival, the entrance experience is just as important as the online process and it is a great way to add in even more exposure for those sponsors and advertisers.

Regardless of the industry, there are ways to help your conference, convention or trade show grow efficiently. 

Getting to understand your customers and visitors, their flow and attendance would be an amazing journey – your eyes can be opened to a new world of understanding your customers and giving you genuine ROI. With RFID, mapping of visitors at the event even, badge scanning for exhibitors, pre-registrations and payments, seminar registrations and more, you can add that professional slant to the event more easily than you realise and your delegates, exhibitors and sponsors want that journey too.

Data is still king and done properly, you can still learn so much to help everyone get more from your event safely and legally even in a GDPR world.

With an award-winning solution, Flame Concepts is proud to support conferences in the international shipping world, energy and hospitality sectors.  If you’ve got a convention, trade show or conference coming up and you’d like to add that something extra to your event, get in touch with the team and we’ll be happy to help.

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Posted by admin

Steve is director of Flame Concepts with 25 years business management and development experience from small retail to supermarket stores both in store management and area/regional project management and support roles including Harvey Nichols. Building on the success and experience, Steve has gone on to build 2 online businesses, Flame Concepts started in 2012 offering specialist event ticketing and conference registrations all of which is now an international brand with increasing success supporting businesses, events, charities and conferences grow.


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